Privacy Policy

Who we are

Our website address is: https://lunamotivation.co.uk.

Comments

Privacy Notice

Last updated: 02/09/2026

1. Who we are

Luna Motivation is operated by Ray Zhang (“Luna Motivation”, “we”, “us”, or “our”).

We are the controller of the personal information described in this Privacy Notice.
Email: hello@lunamotivation.co.uk
Website: lunamotivation.co.uk

This Privacy Notice explains how we collect, use, store and share personal information when you visit our website, create an account, place an order, contact us, or sign up to receive marketing from us.

2. Information we collect

Information you give to us

We may collect:

• your name;
• email address;
• billing address;
• delivery address;
• telephone number, where you provide it for an order or delivery;
• account login details and account preferences;
• order details, including products ordered, order number, delivery information, returns and communications about an order;
• messages and information you send when you contact us; and
• newsletter preferences, if you choose to subscribe.

Payment information

Card payments are processed by [actual payment provider]. We do not ask you to send payment-card details by email.

Where you pay by card, we do not receive or store your complete card number or card security code. Your payment provider processes payment information under its own privacy notice.

Technical and security information

When you use our website, our hosting, security and website systems may automatically collect limited technical information, such as:

• IP address;
• browser, device and operating-system information;
• pages visited, referring pages and approximate usage information;
• date and time of visits;
• cookie and session information; and
• security, error and fraud-prevention logs.

3. How we use your information

We use personal information only where necessary and for the purposes described below.

To process and fulfil orders

We use your name, contact details, billing and delivery address, order details and payment status to:

• take payment;
• process and deliver your order;
• send order confirmations, dispatch updates, refunds and other necessary service messages;
• provide customer support; and
• deal with returns, replacements and disputes.

Our lawful basis is performance of a contract with you, including taking steps at your request before entering into a contract.

To meet legal and accounting obligations

We may retain order, invoice, payment and transaction records where necessary to meet tax, accounting, fraud-prevention and other legal obligations.

Our lawful basis is compliance with a legal obligation.

To maintain customer accounts

If you create an account, we use your account information to provide account access, display your order history and allow you to manage your details.

Our lawful basis is performance of a contract with you.

To respond to enquiries

If you email or otherwise contact us, we use the details and message you provide to respond, provide support and keep an appropriate record of the conversation.

Our lawful basis is our legitimate interests in operating our business, answering enquiries and providing customer support. Where your message concerns an order or a request to buy from us, processing may also be necessary for contract purposes.

To keep the website secure

We use technical and security information to protect the website, prevent fraud and misuse, investigate faults, maintain system security and defend legal claims where necessary.

Our lawful basis is our legitimate interests in keeping our website, customers and business secure.

Marketing emails

We will send marketing emails only where you have opted in, or where another lawful basis is available under applicable electronic-marketing law.

You can unsubscribe at any time by using the unsubscribe link in an email or by contacting us at hello@lunamotivation.co.uk

Our lawful basis for optional newsletter marketing is consent. Withdrawing consent will not affect the lawfulness of marketing sent before you withdrew it.

Cookies, analytics and advertising

We use essential cookies and similar technologies needed for core website functions, including cart, checkout, account login and security.

If we use optional analytics, advertising, social-media pixels or similar tracking technologies, we will ask for any consent required before placing or reading them. Details are provided in our Cookie Notice.

4. Who we share information with

We share personal information only where necessary to run our business, fulfil orders, comply with the law, or protect our rights and customers.

Depending on the services actually in use, this may include:

• WordPress and WooCommerce, which operate the website and store order and account information;
• Stripe, which processes payments;
• Krystal, which hosts the website and may process technical logs;
• professional advisers, insurers, banks, regulators or public authorities where legally required; and
• other parties where necessary to establish, exercise or defend legal claims.

We do not sell personal information.

5. International transfers

Some service providers may process personal information outside the United Kingdom.

Where we transfer personal information internationally, we will use an appropriate safeguard required by UK data-protection law, such as an adequacy regulation or approved contractual safeguards.

6. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

Our normal retention periods are:

• order, invoice and transaction records: to be confirmed;
• customer account information: while the account remains active, then [period] after closure, except where order or legal records must be retained;
• customer-support and general contact enquiries: to be confirmed, unless the enquiry relates to an order, complaint or legal matter;
• security and technical logs: to be confirmed, unless required for a security investigation; and
• newsletter information: until you unsubscribe or we stop operating the newsletter, subject to any limited records needed to demonstrate consent or honour an unsubscribe request.

7. Your rights

Subject to applicable law, you may have the right to:

• ask for access to your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to delete information in certain circumstances;
• ask us to restrict the way we use information in certain circumstances;
• object to processing based on legitimate interests;
• object at any time to direct marketing;
• ask for a portable copy of certain information; and
• withdraw consent where we rely on consent.

To exercise a right, email hello@lunamotivation.co.uk. We may need to verify your identity before acting on a request.

Some rights are not absolute. For example, we may need to retain certain records for legal, tax, accounting, fraud-prevention or dispute-resolution purposes.

8. Complaints

If you have concerns about how we use your personal information, please contact us first at hello@lunamotivation.co.uk.

You also have the right to complain to the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: https://ico.org.uk/make-a-complaint/

9. Third-party links

Our website may link to third-party websites, including social-media platforms. We are not responsible for the privacy practices of those websites. Please read their privacy notices before providing them with personal information.

10. Changes to this notice

We may update this Privacy Notice where our services, data use, providers or legal obligations change. We will publish the current version on this page and update the “Last updated” date.

Media

If you upload images, videos or other files to our website, please avoid including personal information or location information that you do not intend to make public.

Images can contain embedded metadata, including location data (EXIF GPS). Visitors may be able to download publicly displayed images and extract that metadata. You are responsible for checking files before you upload them.

We may remove files or content where necessary to protect privacy, comply with the law, enforce our website rules, or protect the security and reputation of Luna Motivation. However, we cannot guarantee removal of copies made by other people or stored by third-party services before removal.

Cookies and similar technologies

We use cookies and similar technologies to make the website function, keep accounts secure, remember essential choices, operate the shopping basket and checkout, and understand whether the website is working correctly.

Essential cookies may be used without consent where they are strictly necessary for requested website functions. These may include cookies used for:

• login and account security;
• remembering whether your browser accepts cookies;
• maintaining a basket and checkout session;
• fraud prevention and website security; and
• remembering certain display or accessibility preferences.

If you leave a comment, where comments are enabled, you may be offered the option to save your name, email address and website address in cookies. This is for your convenience so that you do not need to re-enter these details when leaving another comment. These cookies normally last for up to one year.

If you visit the login page, WordPress may set a temporary test cookie to determine whether your browser accepts cookies. This contains no personal information and is normally removed when you close your browser.

When you log in, cookies may be used to keep you signed in and remember screen-display preferences. Standard login cookies normally last for two days. If you select “Remember Me”, the login session may last for up to two weeks. Screen-preference cookies may last for up to one year. Logging out removes the relevant login cookies from your browser.

WooCommerce uses essential cookies and session technologies to maintain your basket, checkout and customer session. Without these, you may be unable to add products to your basket, check out or access account functions.

If we introduce optional analytics, advertising, social-media pixels or other non-essential tracking, we will provide appropriate information and obtain consent where required before those technologies are used. You can change or withdraw cookie choices through [cookie settings link], where available.

Our Cookie Notice provides further information about the cookies and similar technologies currently used on the website.

Embedded and third-party content

Our website may link to, or occasionally contain, content from third-party websites and services, such as social-media platforms, videos, images or other embedded material.

If you interact with embedded third-party content, that third party may collect information about you, use its own cookies and track your interaction as though you had visited its website directly. This may include linking activity to your account if you are logged in to that third-party service.

We do not control those third parties’ privacy practices. Please read their privacy notices before interacting with their content or providing them with personal information.

How long we retain information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet tax, accounting, legal, fraud-prevention and dispute-resolution requirements.

Our intended retention periods are:

• order, invoice and transaction records: ;
• customer account information: for as long as the account is active, then [period] after closure, unless we must retain part of the information for legal or accounting purposes;
• customer-service and general contact enquiries:, unless they relate to an order, complaint or legal matter;
• comments and comment metadata, where comments are enabled:;
• security, error and technical logs: , unless required for a security investigation;
• newsletter records: until you unsubscribe or we stop operating the newsletter, subject to limited records needed to honour the unsubscribe request or demonstrate consent; and
• backups: Backup data is kept securely and accessed only when needed for restoration, security or continuity purposes.

We may retain limited information for longer where necessary to comply with the law, resolve disputes, prevent fraud, enforce agreements or establish, exercise or defend legal claims.

Your rights

Depending on the circumstances, you may have the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of information in certain circumstances;
• request restriction of the way we use information in certain circumstances;
• object to processing based on legitimate interests;
• object at any time to direct marketing;
• request a portable copy of certain information; and
• withdraw consent where we rely on consent.

To make a request, contact us at hello@lunamotivation.co.uk. We may ask for information needed to verify your identity before responding.

We will respond within the period required by applicable law. Some rights are not absolute. For example, we may need to retain order, tax, accounting, security or legal-claim records even after an account is deleted.

Account information

If you create an account, you can review and update certain personal information through the My Account area.

You are responsible for keeping your password confidential and for notifying us promptly if you believe your account has been accessed without permission. We will never ask you to send your password or payment-card details by email.

Data security

We use reasonable technical and organisational measures intended to protect personal information against accidental loss, unauthorised access, disclosure, alteration and misuse.

No online system can be guaranteed completely secure. You should use a strong, unique password for your account and avoid sending sensitive information, including card details, by email or social-media message.

Complaints

If you have a concern about how we use your personal information, please contact us first at hello@lunamotivation.co.uk

Other comments

Information required to place an order

To process and deliver an order, we need certain information, including your name, contact details, billing address, delivery address, order details and payment status.

If you do not provide information required for an order, we may be unable to accept, process, deliver, refund or support that order.

Providing marketing preferences is optional and is not required to buy from us.

Automated decision-making and profiling

We do not make solely automated decisions about you that have legal or similarly significant effects on you.

Our payment provider may use automated fraud-prevention checks when processing payments. Any such processing is governed by that provider’s privacy information and procedures.

Your right to object to marketing

You can object to direct marketing at any time. You can unsubscribe using the link in a marketing email or contact us at hello@lunamotivation.co.uk. We will not charge you for unsubscribing.